Encore Magazine Demographics

Encore Magazine is published eight times yearly, September through April. Average monthly circulation is 12,500.

The primary distribution is at Miller Auditorium on the Western Michigan University campus for all Kalamazoo Symphony Orchestra concerts, most touring productions and celebrity concerts. Additional copies are mailed to subscribers, advertisers and doctor and dentist office waiting rooms. Multiple copies are hand delivered to the Chamber of Commerce, Kalamazoo Country Club, retirement villages and selected merchants. Newsstand copies are available at Oakwood Pharmacy and Michigan News Agency.

Analysis of Miller Auditorium patrons and Kalamazoo area residents:

Over 20,000 households, nearly 25% of the total in the Kalamazoo area, are Miller Auditorium patrons. In terms of age, about 50% of Miller Auditorium patrons are between 40-59. Children under 18 are present in 28% of patron households, a very large percentage, and a clear sign of a potential market for family programming.

Approximately 72% of Miller Auditorium patrons have annual incomes over $50,000, compared to 48% for the general population in the area.

In the Kalamazoo/Portage area, the education level is higher than the Michigan average. For example, among adults over 25 in Kalamazoo, 12% have a graduate degree, compared to 7% state-wide. Bachelor's degrees are held by 17% of Kalamazoo area residents, while in Michigan as a whole the number drops to 11%.